Instagram is an online mobile application that is applied for sharing photos and videos. Instagram is following in the footsteps of Facebook and Twitter and she has fast become a favoured social media tool. Instagram was originally developed making sure people could apply different filters to photographs they had taken on their phone and would allow these phones easily upload and share these photos with friends (or account followers) using the Instagram application. More recently video was introduced to Instagram it can easily be uploaded, but Instagram videos are limited to between 3 to 15 seconds long.
Why are businesses turning to Instagram?
There are definitely than 300 million Instagram users overall.
Approximately 70 million photos are uploaded per day.
The account is ‘free’ to develop so there are low barriers to entry.
It is really a medium enables for easy sharing of content twenty-four hours a day.
What type success have businesses achieved using Instagram?
Businesses regarding example Levis, L’oreal and a others are able to employ a the tool to:
To increase awareness to their products and services.
To increase brand buzz.
To showcase their community and pro bono work to inspire and attract prospective buyers to engage with their product, service or brand.
Run successful promotions, competitions and freebies.
Small Business marketing success with Instagram
Instagram may seem to be particularly popular with product based businesses resulting from its visual nature. Businesses that are product based such as clothing, jewellery, make up or even food based business have achieved success using Instagram. This is really because the application allows for photos to be posted and shared individuals who either wearing or by using these products. For instance, a food manufacturer might post photos of an individual cooking with, sharing a meal, or entertaining friends using their food materials. This success is not exclusive to big brands as little business businesses are usually able to leverage the ability of Instagram to engage their attendees. For instance, Melbourne based caf The Kettle Black had over 45,800 followers in March 2016 offer achieved this through associated with of attractive photographs of their food and pictures of cafe meals that Instagram users would be attracted to, as well as using hashtags that foodies, food bloggers as well as other Instagram users would have an interest in or search for the purpose of.
Influencer marketing
Bloggers, social websites stars and media personalities have amassed a loyal following online with hundreds and sometimes thousands of individuals following their Instagram reports. This ‘influencer’ group means that there are a couple of eyeballs there ready to see your products and services. The audience has already been built for you. The engagement has now been formed and enjoying this through your product uploaded onto their buy instagram likes feed or featured a new blogger or popular Instagram account holder will assist to expand your audience more speedily. Therefore taking period to identify key ‘influencers’ in your industry and how you can tap into this crucial.
Hashtags – What is he / she?
How would they be used to increase business exposure?
I suggest that if you are interested in getting onto Instagram you take the time up front doing your Hashtag look into. Hashtags are tags in which you can add in a caption of a picture that you upload. To create a hashtag you really have to use the # symbol at the leading of the tag which usually add a keyword or several keywords without spaces after the hash logo. For example, you might post a product image of pair of jeans. Your hashtags could be: #fashion #style #jeans #lovethatstyle. Most likely already be informed about hashtags mainly because are also popular on Twitter but if you aren’t take a glance online figure out some regarding how they are being used. The reason of the hashtag is to tag your photo the subject or topic category that is ‘searchable’ or ‘popular’ on Instagram.